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PERPLEXITY · AI ASSISTANTS ANSWERING SHOPPERS
Should your store allow Perplexity-User?
User-triggered fetch when a Perplexity user opens your page.
THE VERDICT
Allow it.
This bot fetches your page when a shopper asks an AI about you. Block it and that assistant literally cannot read your store to answer — you become invisible to those AI shoppers, with no error and no trace in your analytics.
THE TECHNICAL BITS
- robots.txt token
- Perplexity-User
- Operated by
- Perplexity
- Purpose
- AI assistants answering shoppers
To allow it, make sure your CDN/WAF (Cloudflare, Akamai, etc.) doesn't challenge or block requests whose user-agent contains Perplexity-User, and that robots.txt doesn't disallow your product paths for it.
Is Perplexity-User reaching your store right now?
ARC tests your store against Perplexity-User and every other AI crawler — for real — and shows who you're accidentally blocking, whether AI understands your products, and whether it can buy.
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